Google Ads for swim schools — that's it, that's the focus

More families.
Fewer empty lanes.

We run Google Ads exclusively for swim schools — built by someone who's actually owned one. No guessing what a parent types when they're searching for swim lessons. We know.

Average cost per lead
$18–34
vs. $80+ on generic agencies
Niche focus
100%
swim schools only
Setup time
7 days
to live campaigns
"I'm not a marketer who learned about swim schools. I'm a swim school owner who learned marketing."
Sound familiar?

The problems keeping your
roster from filling up

💸
Wasting budget on the wrong clicks

Generic agencies don't know the difference between "swim lessons" and "swim team tryouts." You pay for both. We don't let that happen.

👻
Leads that go cold instantly

Parents searching for swim lessons make decisions fast — same day, often within the hour. Your ads need to be there at exactly the right moment.

📊
Reports that make no sense

Your old agency sent you dashboards full of impressions and CTR. But what you actually care about is: did more kids enroll this month?

🤷
Agencies that need to be educated

You've spent hours explaining session structures, waitlists, seasonal demand. We walk in already knowing all of that.

Why Splash Ads

We only do one thing.
But we do it really well.

Most agencies serve everyone and specialize in no one. We built Splash Ads around a single vertical because deep expertise always beats broad mediocrity.

01

Buyer psychology baked in

We know that "learn to swim" searches spike after near-drowning news. That parents search on Tuesday evenings. That fear and safety drive more signups than fun. We build around all of it.

02

Campaigns built for seasonal demand

Summer rush. Back-to-school lull. Holiday gift givers. We pre-build your campaigns around the swim school calendar — not a generic marketing calendar.

03

Reporting you'll actually read

One number that matters: cost per enrolled student. We track the full funnel — click, lead, call, enrollment — so you know exactly what your ad spend is returning.

Founded by an operator

I ran a swim school.
I know what keeps you up at night.

Waitlists that disappear in winter. Parents who call but never book. Staff costs that don't pause when enrollment dips. I've lived all of it.

That experience is why every decision I make for your campaigns comes from an operator's brain, not a marketer's — because I know what a full roster actually feels like to run, not just to advertise.

No junior account managers. No templated strategies. You get someone who's been in your shoes, running your ads.

Maliya Sattaur
"I used to wish I had someone who could just bring in the right families — and not have to explain why google ads for an adult program differs from a beginner program."
That's the agency I built.
— Maliya Sattaur, Founder of Splash Ads
The process
Simple. Fast. No fluff.
1

Strategy call

30 minutes. We learn your location, capacity, goals, and what's not working right now. No pitch deck.

2

Campaign build

We build your full Google Ads setup — keywords, ad copy, landing page recommendations — in 7 days flat.

3

Launch & optimize

Campaigns go live. We monitor daily, adjust weekly, and tell you what's actually happening — in plain English.

4

Your roster fills

More qualified leads, lower cost per enrollment, and a campaign that gets smarter every month you run it.

Ready to fill your lanes?

Book a free 30-minute strategy call. No obligation, no pitch deck — just an honest look at what Google Ads can do for your school.

Book your free call →